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Services Offered by an SEO Agency
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Website Audit and Analysis
An SEO agency commonly begins with a thorough website audit. This involves evaluating the site’s technical structure, content quality, backlink profile, and overall user experience. The goal is to identify strengths, weaknesses, and opportunities for improvement.
Keyword Research
Keyword research is crucial. The agency identifies search terms that potential customers use when looking for related products or services. These keywords must balance search volume (how often users type them) with relevance and competitiveness.
On-Page Optimization
Once the keywords are identified, the agency moves to optimize title tags, meta descriptions, headers, and on-page content. Proper on-page SEO ensures that search engines understand the site’s content and deem it relevant to user queries.
Technical SEO
This covers elements like site speed optimization, mobile responsiveness, crawlability, and structured data markup. Technical SEO is fundamental for ensuring search engine bots can index and interpret the site effectively.
Content Strategy
Content marketing often goes hand-in-hand with SEO. An agency may develop blog posts, landing pages, infographics, or videos that address user intent while positioning the client as an authority in their niche.
Link Building
Building high-quality backlinks from reputable websites signals trust and authority to search engines. SEO agencies typically engage in outreach, create guest posts, and forge partnerships to acquire valuable inbound links.
Analytics and Reporting
An SEO agency continually monitors rankings, organic traffic, bounce rates, conversions, and other performance metrics. Transparent reporting allows clients to see ongoing progress, insights, and areas for further optimization.